Social Media Growth
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How to Win Customers Back: Mastering Facebook and Instagram Retargeting
You’re browsing online for a new pair of sneakers. You visit a few websites, check out some options, but then get distracted and close the tab. Later, when you're scrolling through your Facebook or Instagram feed, suddenly, there they are – the same sneakers you were eyeing, enticing you to come back and make the purchase. How does that happen? Welcome to the world of retargeting!